Beyond the Theory of Planned Behavior: Evidence from Whistleblowing Research in Accounting Theory
Abstract
This article aims to present a comprehensive and systematic evaluation of the Extended Theory of Planned Behavior (ETPB) by mapping its core research areas over the past decade and proposing a structured thematic classification and future research agenda. Using a systematic literature review and thematic analysis of Scopus indexed 202 articles between 2015 and 2025 by Watase, this study develops an integrative multidimensional framework incorporating antecedents, outcomes, and contextual contingencies relevant to ETPB. The results reveal major trends in publication patterns, research themes, and journal outlets, while identifying key theoretical, methodological and contextual gaps that suggest clear directions for future research. The findings indicate that moral norm has emerged as the most dominant extension variable, highlighting the growing importance of ethical and value-based considerations in behavioral intention research. Furthermore, whistleblowing has become one of the most prominent applications of ETPB, demonstrating the relevance of moral, organizational, professional, and contextual factors in explaining ethical decision-making. Overall, although the Extended Theory of Planned Behavior enhances behavioral explanation by incorporating moral and contextual factors, its increasing complexity and limited methodological diversity indicate the need for clearer theory, stronger research designs, and wider validation.
Keyword: Extended Theory of Planned Behavior, Systematic Literature Review, Watase, Thematic Analysis, Conceptual Framework Development
Keywords
Full Text:
PDFReferences
REFERENCE
Aarts, H., & Dijksterhuis, A. (2000). Habits as knowledge structures: Automaticity in goal-directed behavior. Journal of Personality and Social Psychology, 78(1), 53–63. https://doi.org/10.1037/0022-3514.78.1.53
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology and Health, 26(9), 1113–1127. https://doi.org/10.1080/08870446.2011.613995
Ajzen, I. (2015). The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares. Health Psychology Review, 9(2), 131–137. https://doi.org/10.1080/17437199.2014.883474
Alleyne, P., Charles-Soverall, W., Broome, T., & Pierce, A. (2017). Perceptions, predictors and consequences of whistleblowing among accounting employees in Barbados. Meditari Accountancy Research, 25(2), 241–267. https://doi.org/https://doi.org/10.1108/MEDAR-09-2016-0080
Alleyne, P., Haniffa, R., & Hudaib, M. (2019). Does group cohesion moderate auditors’ whistleblowing intentions? Journal of International Accounting, Auditing and Taxation, 34, 69–90. https://doi.org/10.1016/j.intaccaudtax.2019.02.004
Alleyne, P., Hudaib, M., & Haniffa, R. (2018). The Moderating Role of Perceived Organisational Support in Breaking the Silence of Public Accountants. Journal of Business Ethics, 147(3), 509–527. https://doi.org/10.1007/s10551-015-2946-0
Antinyan, A., Corazzini, L., & Pavesi, F. (2020). Does trust in the government matter for whistleblowing on tax evaders? Survey and experimental evidence. Journal of Economic Behavior and Organization, 171, 77–95. https://doi.org/10.1016/j.jebo.2020.01.014
Armitage, C. J., & Conner, M. (2001). Efficacy of the Theory of Planned Behaviour : A Meta-Analytic Review E Y cacy of the Theory of Planned Behaviour : A meta-analytic review. The British Psychological Society, 1(1), 471–499.
Ataei, P., Gholamrezai, S., Movahedi, R., & Aliabadi, V. (2020). An analysis of farmers ’ intention to use green pesticides : The application of the extended theory of planned behavior and health belief model. Journal of Rural Studies, November. https://doi.org/10.1016/j.jrurstud.2020.11.003
Biber, M., Louis, W. R., & Smith, J. R. (2025). Predicting online privacy protection for Facebook users with an extended theory of planned behavior. The Journal of Social Psychology, 165(3), 313–329. https://doi.org/10.1080/00224545.2024.2319177
Brown, J. O. (2016). Modeling accountant whistleblowing intentions: Applying the theory of planned behavior and the fraud triangle. Accounting and the Public Interest, 16(1), 28–56. https://doi.org/10.2308/apin-51675
Caso, D., Capasso, M., Fabbricatore, R., Conner, M., Caso, D., Capasso, M., Fabbricatore, R., & Conner, M. (2021). Understanding the psychosocial determinants of Italian parents ’ intentions not to vaccinate their children : an extended theory of planned behaviour model. Psychology & Health, 0(0), 1–21. https://doi.org/10.1080/08870446.2021.1936522
Chen, M. F., & Tung, P. J. (2014). Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006'
Cheng, E. W. L. (2016). Students working online for group projects : a test of an extended theory of planned behaviour model. Educational Psychology, 37(9), 1044–1056. https://doi.org/10.1080/01443410.2016.1150424
Cheng, J., Ding, Y., & Nie, Z. (2025). Research of the reasons for people ’ s willingness to take overtaking behavior in emergency evacuation based on the theory of extended planned behavior. Scientific Reports 15, 29114 . https://doi.org/10.1038/s41598-025-14274-8
Cobo, M. J., & Herrera, F. (2011). Science Mapping Software Tools : Review , Analysis , and Cooperative Study Among Tools. 62(7), 1382–1402. https://doi.org/10.1002/asi
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of Applied Social Psychology, 28(15), 1429–1464. https://doi.org/10.1111/j.1559-1816.1998.tb01685.x
Conradie, P. (2023). Applying an Extended Model of Theory of Planned Behaviour to Predict Intent to Perform an Energy Efficiency Renovation in Flanders. Energy and Buildings, 298, 113532, https://doi.org/10.1016j.enbuild.2023.113532.
Davies, J., Foxall, G. R., & Pallister, J. (2002). Beyond the intention-behaviour mythology: An integrated model of recycling. Marketing Theory, 2(1), 29–113. https://doi.org/10.1177/1470593102002001645
Donald, I. J., Cooper, S. R., & Conchie, S. M. (2014). An extended theory of planned behaviour model of the psychological factors affecting commuters’ transport mode use. Journal of Environmental Psychology, 40, 39–48. https://doi.org/10.1016/j.jenvp.2014.03.003
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Marc, W. (2021). How to conduct a bibliometric analysis : An overview and guidelines. Journal of Business Research, 133(March), 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070
Fiandari, Y. R., Surachman, S., Rohman, F., & Hussein, A. S. (2019). Perceived value dimension in repetitive fish consumption in Indonesia by using an extended theory of planned behavior. British Food Journal 121 (6): 1220–1235. https://doi.org/10.1108/BFJ-07-2018-0429
Fiandari, Y. R., Surachman, S., Rohman, F., & Hussein, A. S. (2025). Perceived value dimension in repetitive fish consumption in Indonesia by using an extended theory of planned behavior. British Food Journal 121(6), 1220–1235 https://doi.org/10.1108/BFJ-07-2018-0429
Göcke, L., Hülsebusch, K., & Menter, M. (2022). The legitimacy of corporate entrepreneurship : a structured literature review. Management Review Quarterly 72(2). https://doi.org/10.1007/s11301-021-00246-5
Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review, 102(1), 4–27. https://doi.org/10.1037/0033-295x.102.1.4
Gupta, C. M., & Kumar, D. (2020). Creative accounting a tool for financial crime: a review of the techniques and its effects. Journal of Financial Crime, 27 (2), 397–411, https://doi.org/10.1108/JFC-06-2019-0075
Halder, D., Pradhan, D., & Chaudhuri, H. R. (2021). Forty-five years of celebrity credibility and endorsement literature : Review and learnings. Journal of Business Research, 125(December 2020), 397–415. https://doi.org/10.1016/j.jbusres.2020.12.031
Hariningsih, E., Haryanto, B., & Wahyudi, L. (2024). Ten years of evolving traditional versus non ‑ traditional celebrity endorser study : review and synthesis. In Management Review Quarterly (Issue 0123456789). Springer International Publishing. https://doi.org/10.1007/s11301-024-00425-0
Harsanti, P., Ghozali, I., & Chariri, A. (2016). Determinants of internal auditors behavior in whistle blowing with formal retaliation and structural anonimity line as moderating variables (empirical study at state-owned enterprises in Indonesia). International Journal of Applied Business and Economic Research, 14(3), 1531–1546.
Heidari, A., Kolahi, M., Behravesh, N., Ghorbanyon, M., & Ehsanmansh, F. (2018). Youth and sustainable waste management : a SEM approach and extended theory of planned behavior. Journal of Material Cycles and Waste Management, 0(0), 0. https://doi.org/10.1007/s10163-018-0754-1
Huurne, M., Ronteltap, A., & Buskens, V. (2017). Antecedents of trust in the sharing economy : A systematic review. July, 1–14. https://doi.org/10.1002/cb.1667
Izek Ajzen. (2005). Attitudes, Personality, And Behavior. In Medical Teacher (Vol. 13, Issue 4, pp. 273–279).
Javier, A. J., & Esteban, R. F. (2015). Kybernetes Article information : To cite this document : Journal of Education, 53(2), 177–196. https://doi.org/10.1108/JEA-06-2013-0067
Kaplan, & Zellmer-Bruhn, D. M. (2001). Reproduced with permission of the copyright owner . Further reproduction prohibited without. Journal of Allergy and Clinical Immunology, 130(2), 556. http://dx.doi.org/10.1016/j.jaci.2012.05.050
Karimi, S. (2021). The Influence of Media Usage on Iranian Students ’ Pro-Environmental Behaviors : An Application of the Extended Theory of Planned Behavior.
Kim, D. G., & Lee, C. W. (2021). Exploring the roles of self-efficacy and technical support in the relationship between techno-stress and counter-productivity. Sustainability (Switzerland), 13(8), 1173–1182. https://doi.org/10.3390/su13084349
Larasati, M., & Wulan, M. (2024). Exploring Whistleblowing Intention and Retaliation Measurement Instrument Using Rasch Model. Journal of Accounting Research, Organization and Economics, 7(1), 33–42. https://doi.org/10.24815/jaroe.v7i1.34429
Latan, H., Ringle, C. M., & Jabbour, C. J. C. (2018). Whistleblowing intentions among public accountants in indonesia: Testing for the moderation effects. Journal of Business Ethics, 152(2), 573–588. https://doi.org/10.1007/s10551-016-3318-0
Liu, Z. (2025). Does Trust Affect Behavior in a Public Health Crisis ? Testing an Extended Theory of Planned Behavior Model With Trust. https://doi.org/10.1111/1468-5973.70051
Mansor, T. M. T. (2022). Whistleblowing intentions among external auditors: an application of the moderated multicomponent model of the theory of planned behaviour. Meditari Accountancy Research, 30(5), 1309–1333. https://doi.org/10.1108/MEDAR-07-2020-0948
Manstead, A. S. R. (2011). The benefits of a critical stance : A reflection on past papers on the theories of reasoned action and planned behaviour. 366–373. https://doi.org/10.1111/j.2044-8309.2011.02043.x
McEachan, R. R. C., Conner, M., Taylor, N. J., & Lawton, R. J. (2011). Prospective prediction of health-related behaviours with the theory of planned behaviour: A meta-analysis. Health Psychology Review, 5(2), 97–144. https://doi.org/10.1080/17437199.2010.521684
Meltem, R., & Özbük, Y. (2025). What influences consumer food waste behavior in restaurants ? An application of the extended theory of planned behavior. 117(2020), 170–178. https://doi.org/10.1016/j.wasman.2020.08.011
Mesmer-Magnus, J. R., & Viswesvaran, C. (2005). Whistleblowing in organizations: An examination of correlates of whistleblowing intentions, actions, and retaliation. Journal of Business Ethics, 62(3), 277–297. https://doi.org/10.1007/s10551-005-0849-1
MICELI, M. P., & NEAR, J. P. (1985). Characteristics of Organizational Climate and Perceived Wrongdoing Associated With Whistle‐Blowing Decisions. Personnel Psychology, 38(3), 525–544. https://doi.org/10.1111/j.1744-6570.1985.tb00558.x
Miceli, M. P., Near, J. P., & Dworkin, T. M. (2009). A word to the wise: How managers and policy-makers can encourage employees to report wrongdoing. Journal of Business Ethics, 86(3), 379–396. https://doi.org/10.1007/s10551-008-9853-6
Miles, D. A. (2017). A Taxonomy of Research Gaps : Identifying and Defining the Seven Research Gaps. Finding Research Gaps – Research Methods and Strategies, Dallas, Texas.
Minbale, E., Bizuneh, B., Seife, W., & Sharew, S. (2025). Exploring purchasing behavior of Ethiopian consumers towards locally produced apparel products : an extended model of the theory of planned behavior. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2025.2503420
Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G., & Group, T. P. (2009). Preferred Reporting Items for Systematic Reviews and Meta-Analyses : The PRISMA Statement. 6(7). https://doi.org/10.1371/journal.pmed.1000097
Moon, M. A., Mohel, S. H., & Farooq, A. (2019). I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan. The Social Science Journal, 1–12. https://doi.org/10.1016/j.soscij.2019.05.001
Near and Miceli. (1985). Characteristics of Organizational Climate and Perceived Wrongdoing Associated With Whistle‐Blowing Decisions. Personnel Psychology, 38(3), 525–544. https://doi.org/10.1111/j.1744-6570.1985.tb00558.x
Ningsih, N., Arifuddin, & Usman, A. (2024). The impact of attitude, subjective norms, perceived behavioral control, and organizational commitment on whistleblowing intention: A moderating role of local culture. Public and Municipal Finance, 13(1), 162–173. https://doi.org/10.21511/pmf.13(1).2024.13
Novak, A., & Juvan, L. (2025). What affects farmers’ intention to learn about sustainability in online settings ? An application of the extended theory of planned behaviour in Slovenia. Journal of Rural Studies 114, https://doi.org/10.1016/j.jrurstud.2024.103548
Owusu, G. M. Y., Bekoe, R. A., Anokye, F. K., & Okoe, F. O. (2020). Whistleblowing intentions of accounting students: An application of the theory of planned behaviour. Journal of Financial Crime, 27(2), 477–492. https://doi.org/10.1108/JFC-01-2019-0007
Panic, N., Leoncini, E., Belvis, G. De, Ricciardi, W., & Boccia, S. (2013). Evaluation of the Endorsement of the Preferred Reporting Items for Systematic Reviews and Meta- Analysis (PRISMA). Statement on the Quality of Published Systematic Review and Meta-Analyses. 8(12). https://doi.org/10.1371/journal.pone.0083138
Park, H., & Blenkinsopp, J. (2009). Whistleblowing as planned behavior - A survey of south korean police officers. Journal of Business Ethics, 85(4), 545–556. https://doi.org/10.1007/s10551-008-9788-y
Peng, M., Cai, Z., Chen, K., Yin, C., Ao, C., & Ren, H. (2025). How Risk Perception of Air Pollution Influences Consumers’ Pro-Environmental Behaviors : An Empirical Study Based on the Extended Theory of Planned Behavior. Sustainalbility 17(6), 2414; https://doi.org/10.3390/su17062414
Qalati, S. A., Qureshi, N. A., Ostic, D., & Sulaiman, M. A. B. A. (2022). An extension of the theory of planned behavior to understand factors influencing Pakistani households’ energy-saving intentions and behavior: a mediated–moderated model. Energy Efficiency, 15(6), 1–21. https://doi.org/10.1007/s12053-022-10050-z
Rivis, A., & Sheeran, P. (2017). Descriptive norms as an additional predictor in the theory of planned behavior: A meta-analysis. Planned Behavior: The Relationship between Human Thought and Action, 22(3), 43–62. https://doi.org/10.4324/9781315126449-4
Sabina, E. J., & Ricardo, J. D. (2021). An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour.
Santos, S., & Larasati, M. (2025). Whistleblowing Intentions of Accountants and Auditors: Evidence from the Philippines and Indonesia. Salud, Ciencia y Tecnologia - Serie de Conferencias, 4. https://doi.org/10.56294/sctconf20251325
Sarikhani, M., & Ebrahimi, F. (2022). Whistleblowing by accountants: an integration of the fraud pentagon and the extended theory of planned behavior. Meditari Accountancy Research, 30(6), 1740–1763. https://doi.org/10.1108/MEDAR-10-2020-1047
Sauer, P. C., & Seuring, S. (2023). in management research : a guide in 6 steps and 14. Managerial Science 17(5). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-023-00668-3
Shafique, M. (2012). Thinking Inside The Box ? Intellectual Structure Of The Knowledge Base Of Innovation Research (1988–2008). Strategic Management Journal 34, 62-93 .https://doi.org/10.1002/smj
Shalender, K., & Sharma, N. (2021). Using extended theory of planned behaviour ( TPB ) to predict adoption intention of electric vehicles in India. Environment, Development and Sustainability, 23(1), 665–681. https://doi.org/10.1007/s10668-020-00602-7
Sheeran, P. (2011). European Review of Social Psychology Intention — Behavior Relations : A Conceptual and Empirical Review. European Review, 12, 37–41
Sheeran, P., & Webb, T. L. (2016). The Intention – Behavior Gap. 9, 503–518.
Shi, H., Wang, S., & Zhao, D. (2017). Exploring urban resident ’ s vehicular PM2 . 5 reduction behavior intention : An application of the extended theory of planned behavior. Journal of Cleaner Production, 147, 603–613. https://doi.org/10.1016/j.jclepro.2017.01.108
Siddaway, A. P., Wood, A. M., & Hedges, L. V. (2018). How to Do a Systematic Review : A Best Practice Guide for Conducting and Reporting Narrative Reviews , Meta-Syntheses. 1–24.
Sniehotta, F. F., Presseau, J., & Araújo-Soares, V. (2014). Time to retire the theory of planned behaviour. Health Psychology Review, 8(1), 1–7. https://doi.org/10.1080/17437199.2013.869710
Snyder, H. (2019). Literature review as a research methodology : An overview and guidelines. Journal of Business Research, 104(July), 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Sobaih, A. E. E. (2023). Saudi Zero Food Waste Certification : A Novel Approach for Food Waste Management in Saudi Arabia.
Steinmetz, H., Knappstein, M., Ajzen, I., Schmidt, P., & Kabst, R. (2016). How Effective are Behavior Change Interventions Based on the Theory of Planned Behavior ? https://doi.org/10.1027/2151-2604/a000255
Sun, Y., Wang, S., Li, J., & Zhao, D. (2017). Understanding consumers ’ intention to use plastic bags : using an extended theory of planned behaviour model. Natural Hazards, 96. https://doi.org/10.1007/s11069-017-3022-0
Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137–155. https://doi.org/10.1016/0167-8116(94)00019-K
Teo, T., Shi, W., Ka, C., Hoi, W., & Huang, F. (2020). Predicting the Intention to Use Cybercounseling Among Chinese Adolescents : An Extended Theory of Planned Behavior. 00(00), 1–8. https://doi.org/10.1089/cyber.2019.0775
Tuan Mansor, T. M., Mohamad Ariff, A., & Hashim, H. A. (2020). Whistleblowing by auditors: the role of professional commitment and independence commitment. Managerial Auditing Journal, 35(8), 1033–1055. https://doi.org/10.1108/MAJ-11-2019-2484
Waqas, M., Laili, Z., Hamzah, B., Akma, N., & Salleh, M. (2021). Customer experience : a systematic literature review and consumer culture theory ‑ based conceptualisation. Management Review Quarterly 71, 135-176. https://doi.org/10.1007/s11301-020-00182-w
Wegner, D. M., & Wheatley, T. (1999). Apparent mental causation: Sources of the experience of will. American Psychologist, 54(7), 480–492. https://doi.org/10.1037/0003-066X.54.7.480
Zakaria, M., Abd Razak, S. N. A., & Yusoff, M. S. A. (2016). The Theory of Planned Behaviour as a Framework for Whistle-Blowing Intentions. Review of European Studies, 8(3), 221. https://doi.org/10.5539/res.v8n3p221
Zakaria, M., Omar, N., Rosnidah, I., Bustaman, H. A., Hadiyati, S. N., Abdul, N., Malim, K., Azizan, S., Che, M., Salleh, M., Abdul, M., Chowdhury, M., Fawwaz Bin, A., Nasarudin, M., & Ratnasari, R. T. (2020). The Determinants of Islamic and Conventional Banking Profitability in Asian Countries The Impact of Cognitive Factors on Individuals’ Financial Decisions. Management Accounting Review, 19(03), 49–68.
Zhang, M., Huang, Y., Zhang, Y., Nie, F., & Jia, X. (2024). Farmers ’ Adoption of Agricultural Nature-Based Solutions in Northeast China : An Extended Theory of Planned Behavior Approach. Agriculture 14(9), 1650. https://doi.org/10.3390/agriculture14091650
Zupic, I. (2015). Bibliometric Methods in Management and Organi-zation. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629
DOI: http://dx.doi.org/10.20961/jab.v26i1.1720
Jurnal Akuntansi dan Bisnis (JAB)
ISSN 1412-0852 (print), 2580-5444 (online)
Published by Accounting Study Program, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia

JAB on http://jab.fe.uns.ac.id/index.php/jab is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License







