Perspektif Theory of Planned Behavior Kaitannya dengan Intensi Berwirausaha: Peran Gender sebagai Moderator

Kiky Srirejeki, Agus Faturahman, Saras Supeno

Abstract


In recent years there has been increasing interest in the promotion of entrepreneurship as a means of contribution to economic development. Despite such progress, female entrepreneurship continues to be a challenge. It is highlighted in the annual reports of the 2016 Global Entrepreneurship Monitor which reflect that the participation rate for women in entrepreneurial activity is significantly lower than that of men. Therefore, this paper aims to explore gender differences in the particular context of students in university. The survey was administered to the students in faculty of economics and business Universitas Jenderal Soedirman. The paper use Theory of Planned Behavior as a basis theory to explore whether the degree of entrepreneurial intention varies depending on the gender. The result suggests that women students’ entrepreneurial intention is lower than men’s.

Keywords: entrepreneurship, intention, gender, theory of planned behavior.

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References


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DOI: http://dx.doi.org/10.20961/jab.v17i1.215

Jurnal Akuntansi dan Bisnis (JAB)
ISSN 1412-0852 (print), 2580-5444 (online)
Published by Accounting Study Program, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia


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