Perubahan Nama Perusahaan Terhadap Tingkat Likuiditas dan Abnormal Return Saham
Abstract
Pengumuman perubahan nama perusahaan merupakan informasi yang penting terutama dalam pengambilan keputusan investasi. Pengumuman perubahan nama perusahaan dapat menimbulkan reaksi pasar yang berpengaruh terhadap harga saham. Penelitian ini bertujuan untuk menganalisis peristiwa perubahan nama perusahaan terhadap likuiditas dan abnormal return saham di Bursa Efek Indonesia pada periode 2011-2021. Jumlah sampel yang digunakan dalam penelitian sebanyak 85 perusahaan. Hasil penelitian menunjukan peningkatan abnormal return yang positif setelah pengumuman dan penurunan bid-ask spread sebelum dan sesudah pengumuan. Selanjutnya, terdapat abnormal return yang signifikan negatif disekitar tanggal pengumuman. Berbeda dengan bid-ask spread yang menunjukan hasil yang signifikan positif pada hari di sekitar pengumuman. Dalam penelitian ini hasil analisis tambahan pengaruh variabel ROA, DAR, firm size, dan PBV menunjukan pengaruh signifikan terhadap abnormal return sedangkan umur perusahaan (firm age) mrnunjukan tidak adanya pengaruh yang signifikan terhadap abnormal return saham perusahaan yang melakukan perubahan nama.
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